Seriously, why does poor in-store ticketing happen so frequently?

One of my favourite Twitter accounts is @Retailbarcode. Last week, they posted (as they regularly do) an interesting offer from one of our leading UK retailers along with the question, “Why does this [poor in-store ticketing] happen so frequently?”

Now I confess, as an ex-supermarket Store Manager (turned software sales jockey who happens to specialise in print automation software), I have a keen interest in in-store ticketing and POS signage. Yet, it still never ceases to amaze me why this happens so often – it’s all a bit embarrassing and unnecessary. If you are a retailer whose ticketing system regularly delivers incorrect tickets, you’ll be glad to know there is a less humiliating alternative!

Metro’s Print Controller has been explicitly developed to check your ticketing data before it is printed in-store so that errors in spelling, grammar, pricing, and branding never reach the shelf edge. Through a series of automated checks and balances, rules within each template check that a lower or equal ‘Was’ price can never appear on a ticket or that a product brand name is spelt incorrectly.

Already responsible for benefiting many retailers with increased revenues and profitability, Print Controller makes it incredibly simple to bring ‘tickets that sell’ to the shelf edge faster and more cost-effectively than ever before.

With shoppers relying on visual cues more than any other ‘sensory stimuli,’ RMS regards the shelf edge as the most important piece of real estate any retailer owns. With this in mind, Print Controller has been designed to deliver even greater value.

Phillip Adcock (SBXL) recently cited that in today’s modern supermarket, shoppers are confronted with a different offer every ½ second, yet will buy only 1 out of 500 products available in-store. To increase these odds, products must be more appealing and engaging when on the shelf. The right choice of colour, for instance, can increase product stand-out by 80%, whereas product appearance improves engagement by a whopping 323%. Imagery increases preference by 36%.

If you engage shoppers at the shelf edge, you stand to increase promotional effectiveness by 35% without even changing the offer or price. If you have struggled in the past to create a compelling argument or ROI for implementing better shelf-edge ticketing, then look no further. Print Controller allows retailers to build ‘emotional’ responses within their template designs to maximise customer spending – you may not want to promote £45 BOTTLS’S [bottles] of Champagne like this ticket!

Please get in touch if your ticketing software is falling short of your customer’s expectations. Conversations with the RMS team are free, and the rewards are much greater.

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