What are you barking about?

What are you barking about?

At last year’s RMS Retail Forum, I remembered listening aghast to an inspirational presentation by one of our guest speakers, Phillip Adcock – The ‘go-to’ guy for science-based customer insights – and suddenly realised just how little I truly understood about...

Christmas – Ho! Ho! Ho!

Christmas is when shoppers tend to spend that little bit more – many will plan their Christmas food shopping expedition down to the last nibble and although stores generally close for only one day, you would think they were closing for a month or more if you stood and...