Relevance Fatigue

We all suffer from it. Being deluged in ‘misinformation’ from a source that is so arrogant and uncaring, they scatter so much of what they perceive as vital information into my email, WhatsApp, SMS, Facebook, Instagram etc. that they make...

How to turn Black Friday into a Golden Quarter!

Black Friday (the day after Thanksgiving when Americans traditionally start their Christmas shopping) and Cyber Monday have become growing phenomenon’s for UK shoppers seeking a bargain on their Christmas shopping. For retailers, the build-up to this event, along with...