The big day has arrived – all the money, hard work, sweat, and tears are about to pay off. You have your final checklist of things to confirm before you open the doors and start trading for the first time, so let’s run through a few of them…

• Store-built (at a fairly hefty cost!) and all kitted out with the necessary technology to trade in the 21st century. (check)
• The store is fully stocked with the latest ‘must-have’ items. (check)
• Staff all trained and eager to serve customers. (check)
• Point of Sale (POS) all placed in front of Opening day special promotions – (check)

Oh, wait… some POS is missing. SO NOW WHAT? Wait 48 to 72 hours (or maybe a week) for some new POS to be created, approved, printed, posted, and hope it arrives before the weekend? Handwrite a temporary piece of POS and hope nobody notices. I mean, how hard can it be? What could possibly go wrong?

The reality is if you are missing the ability to produce and print Point of Sale (POS) material in-store, you are going to be plagued with this kind of issue every day you open your doors – the simple fact is POS material goes missing, Prices increase and decrease, descriptions and offers change often at a furious rate. If the offer is multi-save or link-save, it’s even worse, as, without POS, the product is effectively not on offer, impacting both sales and stock turn. The shelf edge is one of the most precious pieces of retail estate a retailer controls. It is certainly the battleground where sales are won or lost as customers seek the information they need to make a buying decision. So why do so many retailers get it so wrong and underinvest in this crucial area?

At RMS, we understand that shelf-edge ticketing and POS play a major part in every customer’s shopping experience. Hence, we have invested our technology and know-how into providing retailers with simple-to-use technology that delivers accurate, attractive, and impactful shelf-edge labels (SELs) and POS for printing on-demand in-store. Metro Print Controller enables your store teams to quickly and easily create SEL and POS tickets that provide the very best shelf-edge experience to maximise sales.

To find out more about Print Controller and how it can work for your stores, contact us to arrange your personalised demonstration.