Most brands invest in campaigns. Fewer invest in understanding the people they’re trying to reach. That’s the gap Phillip Adcock has spent over two decades closing.

We’re pleased to welcome back Phillip, founder of Adcock Solutions, to Metro Connect 26 on Thursday 2nd July 2026.

Over 20 years working with world-leading brands, including more than 62% of Britain’s 100 biggest grocery brands. Not on ads – but on the science behind why people think, feel, and buy.

In this session, Phillip will show you how to:

• Cut through the noise with psychology-based strategies that make your messages stick
• Build marketing that speaks to how the brain actually works
• Turn the data you already have into real human understanding
• Influence customer decisions ethically and with confidence
• Create brand loyalty that goes beyond the transaction
• Apply behavioural science in practical ways your team starts using straight away

Phillip explains the science and theory behind every strategy, so you leave understanding not just what to do, but why it works.

Spaces are filling up fast, so register now.