by Rob Morgan | Print Controller, RMS Blog
At last year’s RMS Retail Forum, I remembered listening aghast to an inspirational presentation by one of our guest speakers, Phillip Adcock – The ‘go-to’ guy for science-based customer insights – and suddenly realised just how little I truly understood about...
by Rob Morgan | Metro, RMS Blog
Christmas is when shoppers tend to spend that little bit more – many will plan their Christmas food shopping expedition down to the last nibble and although stores generally close for only one day, you would think they were closing for a month or more if you stood and...
by Rob Morgan | Print Controller, RMS Blog
It’s been more than 10 years since my final stint as a Group Director at the prestigious Oxford Summer School, and it strikes me how often I call upon one of my favourite sessions to help me write content for RMS. The session to which I refer was a full day all about...
by Rob Morgan | Print Controller, RMS Blog
I’ve written blogs before on poor ticketing and these have generally been aimed at poor Promotional signage. However, as Tesco found out today on Monday 13th Feb 2017 (http://www.bbc.co.uk/news/uk-england-birmingham-38893887), it’s not just Promotional Point of Sale...
by Rob Morgan | Print Controller, RMS Blog
RMS works with more than 80 of the UK’s most well-known retail, healthcare and hospitality brands – each operating in extremely competitive marketplaces, so what makes these brands so successful? Well, according to leading Marketing commentators such as Professor...
Recent Comments