Can Your Supermarket Accurately Match Price, Product *and* Ingredients?

Recent scrutiny of the Aldi Price Match scheme at Tesco reveals a growing challenge: some “Price Matched” products are not like-for-like regarding ingredients. While Tesco is lowering prices to match Aldi, some of these lower-priced items can have significantly different ingredients. Could this be more new battle lines being drawn as retailers continue to fight for each customer’s hard-earned money?